Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 5

Integrated Communication Marketing - Assignment Example The most influencing method is the one that converts potential customer to an actual customer (Castronovo and Huang). Event based marketing is the method that has influenced most on the purchasing decision. The reason is attention gained by the sellers and also the right customers being targeted through the well designed events. The method is though costly as compared to other ones but is accurate. The methods that are very common, spamming and random are least influencing methods (Castronovo and Huang). Such methods include email marketing which does not necessarily target the potential customers and the people usually ignore such marketing messages. More than the method, the designed message and the way render it most or least influencing. Mobile marketing influenced once resulting in purchase decision. The message was about the internet package being offered by the marketing personnel. However it was a random message but hit the head’s nail. At another instance at a sports event, the message regarding soccer kit resulted in purchase

LAW OF TORT 2- DEFAMATION Coursework Example | Topics and Well Written Essays - 1250 words

LAW OF TORT 2- DEFAMATION - Coursework Example Here, the law of tort, negligence, and duty of care will be sufficiently explained. II. Law of Tort ‘Tort’ is the French word for a wrong. Torts are civil wrongs. Civil wrongs can be contrasted to criminal acts although one action might result in a potential liability for two claims, one civil and one criminal. If D assaults P, D is liable to be prosecuted for assault and criminal sanctions such as fines, community penalties or imprisonment might be applied by the criminal courts. But P can also sue D in the civil courts for trespass to the person and claim damages for the injury and loss he/she has suffered. Negligence is a tort. III. Negligence, Liability for Negligence, and Defences Against Negligence The case of â€Å"Donoghue –v- Stephenson† (2011), set out the basic principles of negligence in English law (pp. 1). The case concerned food poisoning suffered by Mrs Donoghue whose bottled ginger beer was contaminated with the remains of a decomposed snai l. As Mrs Donoghue didn’t buy the ginger beer (her friend did) she had no action in contract law (so she wasn’t a party to that contract). The case decided that, in English Law there must be and is a general conception of relations giving rise to a duty of care. The liability for negligence is based upon a general public sentiment of wrongdoing for which the offender pays. The case created the concept of negligence as an action in civil law allowing injured parties to sue wrongdoers for their loss and damage. To find a defendant liable for negligence any plaintiff will have to satisfy the court of the following: That the defendant must have owed the plaintiff a duty of care; That the defendant through an act or omission breached that duty; This breach caused loss to the defendant; The loss is not too ‘remote’; and That the defendant has no relevant defence. From what has been outlined above, the event organiser owes a duty of care to avoid acts or omission s which they might reasonably foresee could injure their neighbour. For an injured party to bring an action for negligence against a defendant they must show that the defendant breached that duty of care. The test of whether or not the duty of care is breached is an objective test – what level of care and skill was required by the activity carried out and has the defendant measured up to that level? It is important to realise that where there is an increased probability of harm from activities carried out by the defendant then there will be an increased burden on the defendant to discharge those activities safely and competently. There will be negligence when the defendant falls below the standard of care required in the circumstances to protect others from the unreasonable risk of harm. Common professional or industry practices and codes of conduct will often be used as a benchmark against which behaviour is tested – but they are not in themselves the final determinan t of negligence or a breach of the duty of care. In practical terms the event organiser needs to ensure that she/he does all things practical and reasonable to ensure that those working at events and attending events are safe. Implementing and conforming to industry guidelines, industry good practice and conforming to relevant legislation and regulations will go a long way to discharge this duty of care and facilitate a safe event.