Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 5

Integrated Communication Marketing - Assignment Example The most influencing method is the one that converts potential customer to an actual customer (Castronovo and Huang). Event based marketing is the method that has influenced most on the purchasing decision. The reason is attention gained by the sellers and also the right customers being targeted through the well designed events. The method is though costly as compared to other ones but is accurate. The methods that are very common, spamming and random are least influencing methods (Castronovo and Huang). Such methods include email marketing which does not necessarily target the potential customers and the people usually ignore such marketing messages. More than the method, the designed message and the way render it most or least influencing. Mobile marketing influenced once resulting in purchase decision. The message was about the internet package being offered by the marketing personnel. However it was a random message but hit the head’s nail. At another instance at a sports event, the message regarding soccer kit resulted in purchase